If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Yes, the On-Page suite was designed to help search professionals improve rankings of both their own sites and their clients. The link relevancy tool helps identify your most relevant links and uncovers the ones that might be holding you back. While your competition is focused on metrics, you’ll fly under the radar with more relevant links. With every core update, Google is shifting away from link-focused ranking to using deep-learning AI to ‘understand’ your content and the relevance of your pages. The aim was to push each platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.
Remember, On Page SEO Anomaly SEO is not a one-off task but an ongoing process. This description works because it’s short but sweet, aptly describing the appeal of a dress in one sentence. Website navigation plays a significant role in a user’s online shopping experience.
📝 44. Implement Entity-Based Search Optimisation
” isn’t confined to a specific date, it’s best to host on a non-dated URL structure or else risk your information appearing stale. To ensure that Google can crawl and index your images, submit an image sitemap in your Google Search Console account. This helps Google discover images they may have otherwise missed. The importance of internal linking is well established, but there can be confusion over how this looks in practice. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page is not required. The hierarchy of header tags goes from H1 to H6 in descending order of importance.
For this reason, we always start with a consultation call to learn more about your business and goals. If we can help, we will let you know, and if not, we’ll tell you that too. If you haven’t made significant changes to your content optimization process in the past 12 months, it is not likely. The Bert update changed how content is processed and how well it could be understood.
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Just remember that Google may replace your meta description with random text from your page, if it finds it more appropriate for the user. If they look for “homemade ice cream”, they probably expect the keyword to show up in the title of the website. Let’s say you own an e-shop with climbing equipment and you want to rank the product page of your best-selling climbing shoes for the keyword “best climbing shoes”.
- Yes, the content writing for existing page optimization and new posts includes one free round of revisions.
- Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.
- For instance, if you’re citing statistics, make sure the site you’re linking to is trustworthy.
- Conduct a comprehensive audit of your web pages to assess on-page SEO.
Pages that have a long loading time usually have higher bounce rates and lower average time spent on page. Simply upload your image and the tool create SEO-optimized alt text for the image that you added. To combat this you can make use of a concept called “keyword clustering”.
Instead, you should create keyword-rich meta descriptions, but that read in a natural, non-spammy way. Remember, meta descriptions aren’t for the search engine crawlers, they are for the humans who will be reading your content. It’s important to include relevant keywords naturally without overstuffing, as excessive use can lead to penalties from search engines and diminish the readability of your content. The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate. In Chapter 2, we discussed the importance of having a crawlable website.